Why Kaiju! Beer won’t be launching a digital store to combat the lockdown
10.07.2020

Why Kaiju! Beer won’t be launching a digital store to combat the lockdown

Words by Kate Streader

The brewery wants you to support local venues and bottleshops through this tough period.

Launched by brothers and bona fide hop-masters Nat and Callum Reeves in 2013, Kaiju! Beer has become a favourite amongst Australian craft beer drinkers for their colourful collection of palate-pleasing brews.

Translating to ‘strange creature’, ‘Kaiju’ is an apt description of the brewery which specialises in weird and wonderful creations. From their beloved core range, featuring the likes of the Kaiju Krush! Tropical Pale Ale boasting a super-clean malt profile and juicy tropical fruit flavours, to their boisterous seasonal releases including a Double India Black Ale and Hopped Out Red American Amber Ale, each brew is bursting with character.

Now, with Melbourne back in lockdown, many brewers are moving their business online to keep the masses hydrated but Kaiju! Beer have decided against launching a digital cellar door and are instead asking beer-lovers to support their local venues and bottleshops instead.

“The usual sales channels that have supported us over the last seven years are hurting as much as the rest of us at the moment and we want to do everything we can to help them fight another day,” said the owners in an open letter.

“Every one of these links in the chain through which you normally get your beer will continue to be critical to the normal function of our industry after we pull through this monumental issue, and every one of them have owners, staff and families that rely on them for an income.”

As far as excuses to throw back a few cold ones go, drinking to ensure the survival of the beer industry is a bloody good one.

 

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Our firstborn beer, returning every month or so, almost like it never left home… . . Brewed every month. #freshaf #doubleipa

A post shared by KAIJU! Beer (@kaijubeer) on

Find your nearest Kaiju stockist here

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