The team behind Groovin The Moo are launching a new festival next year

The team behind Groovin The Moo are launching a new festival next year

Groovin The Moo - image by Wade Whitington
Words by Talia Rinaldo

Fresh Produce will be sprouting in spring 2021.

Following a crazy year of postponed and cancelled festivals, the news of a brand new festival is music to our festival-ready ears.

Earlier this year, Groovin The Moo had to cancel their beloved festival, making it the first time since the inaugural event was held in Gloucester (NSW) in 2005 that the team have been unable to bring the festival to beloved regions across the country.

Now the founders of the renowned event, Cattleyard Promotions, have announced that they have successfully received partial funding for a new regional festival, Fresh Produce, which will sprout in multiple regional centres across the country next year.

The Restart Investment to Sustain and Expand (RISE) Fund – an Australian Government initiative from the office of Minister for Communications, Cyber Safety and the Arts, the Hon Paul Fletcher MP – will go towards creating a new multi-stop festival taking place in Spring 2021, with the purpose to exist within the ever-evolving current climate.

With $1.2 million in grant support, Fresh Produce will see Cattleyard Promotions doing what they enjoy most – creating inclusive and accessible live music events, whilst showcasing the best of what’s on offer from each region… the question on everyone’s lips though – which regional cities will be the lucky locations?

“Our team is really excited and feeling very fortunate to be building another festival that has its home across multiple regions around Australia,” says Steve Halpin from Cattleyard Promotions.

“Cattleyard extends our sincere thanks to RISE and appreciate the opportunity we have been given to develop this new festival. We look forward to sharing more news about Fresh Produce in 2021.”

As for GTM, the crew are continuing their conversations with various stakeholders in regards to the 2021 event.

More information about Fresh Produce, including dates, venues and line up will be revealed early next year.

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