How did the idea for Oktoberfest in the West come about? Oktoberfest is a great celebration that’s gaining momentum in Melbourne. As an events team we had done great events at Seaworks – a massive refurbished warehouse right on the water – before, so we thought we’d turn it into the biggest Munich-style beer hall people have seen, plus add the carnival outside on the water looking out over the city. We Westies haven’t had an Oktoberfest nearby so we decided to bring it to the West.
Tell us about the event? Although later in the night it’s more suited to adults, during the day is great for families. Guests will walk into the biggest beer hall they’ve seen outside of Munich, be presented with a free Stein and be engaged by all day interactive entertainment (headlined by Discovery: The Daft Punk Show).
How do you create an authentic Oktoberfest experience in Melbourne? The beer hall will be amazing, the entertainment from the Schunkel Band Oompah Band and the Prahran Accordian band will set the scene. The games and audience participation will truly celebrate the Bavarian culture, while the authentic beer and food will make people feel they are right in Munich.
How should we prepare for the day? Firstly don’t drive, Williamstown train station is five mins from the venue. Many people will dress up, in fact Court Jester Fancy Dress in Laverton is offering ticket holders 15% off their hire or buy.