American Express is handing out $1 million to the Aussie music industry in its time of need
13.08.2020

American Express is handing out $1 million to the Aussie music industry in its time of need

Words by Eva Marchingo

Back at it again, the American Express Music Backers Fund is ready to keep the music playing with $1 million going to Aussie artists, music businesses and fans.

American Express has recognised the importance and unifying nature of music and want to reward the industry through a range of initiatives under their Music Backers Program.

After first launching the program in 2018, they’ve helped musicians such as Stella Donnelly, Lime Cordiale and Angie McMahon fund tours, and even helped Cub Sport record their stunning EP, I Never Cried So Much in My Whole Life.

The Music Backers program has also supported a range of gig hotspots and music businesses around Australia, including local recording and rehearsal space Bakehouse Studios, Sydney-based live music venue Freda’s, and Briggs’ record label Bad Apples Music.

So far, AMEX have announced their new Nominate A Mate initiative and three tiers of grants, eligible to all Australian permanent residents and citizens over 18 years of age – you don’t even need to be an American Express Card Member.

Here’s a breakdown of their exciting new initiatives designed to bolster the live music industry.

Nominate a Mate

Music Backers and Support Act are teaming up to give away $1,500 to 100 individuals in the music industry who have used music to spread joy during the difficult days we’ve seen this year. You can nominate up to five of your mates, and if they win, you’ll go into the draw to win a $250 Ticketmaster voucher.

Back on Track Grant

Any business or individual in the industry who needs a little help getting back on their feet after the coronavirus crisis could be awarded between $2,000 and $10,000 through AMEX’s Back on Track Grant. This is a grant specifically designed to give a leg-up to those hit hardest by the pandemic.

Transform or Enhance Grant

Many people have had to shake up the way they do business as a result of COVID-19, and musicians have been hit especially hard by the pandemic. The Transform or Enhance Grant will provide up to $25,000 for selected applicants who are diversifying or growing their business or career.

Music Backers have teamed up with an esteemed industry panel to judge and select grant recipients, including DJ and Producer Nina Las Vegas,  Support Act CEO Clive Miller, Live Nation Australiasia CEO Roger Field, Universal Music ANZ President George Ash and many other heavyweights from the music sector.

Applications for these initiatives are already open, with more opportunities to be announced in the coming months.

Eligibility, criteria and, terms and conditions do apply for all initiatives, so check these out to ensure you are applying for the grant or initiative most suited to you.

Find out more about the program via www.amex.com.au/musicbackers.

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