Located on iconic Brunswick Street, Fitzroy, since September 1995, American Vintage Clothing is run by husband and wife team John and Kerry Sartori. Now a staple amongst Melbourne vintage shoppers who flock to the area, the shop features a large and eclectic range of imported American vintage apparel. There’s plenty of boots, homewares, toys and of course clothes, with over 5,000 items in the store. They also stock the latest in season styles from Hotwatch, Levi’s, Lee and Wrangler, along with denim fur lined jackets, flannel plaids, corduroy and lace up boots for men and women. American Vintage prides itself on the quality customer service provided by their experienced sales staff, as they place high value on returning business. Customers are from all walks of life and vary from ages 15 to 70, including plenty of stylists, designers, musicians and other local creatives. The store is a total experience and shoppers won’t have to go all the way to New York to get the American look. The bluestone walls are adorned with framed artwork banners, and Australia’s longest pair of promotional jeans – some vintage USA Levi’s made for ‘Jeans for Genes Day’, signed by none other than Gene Simmons, Eric Banner and Chubby Checker. The heart and soul of American Vintage is rooted in old school fashion revival – if denim and vintage design is your deal, then look no further.