Staggering Tinder download numbers show Australia is one horny beast
16.10.2019

Staggering Tinder download numbers show Australia is one horny beast

Words by Christie Eliezer

A recent study lifted the lid on the most-downloaded apps for the first half of 2019.

Global app revenue topped US$39 billion in the first half of 2019, up 15 per cent from the first half of last year. The most downloaded in this period were games apps Heart of Vegas and Lightning Link, both of which ranked #2 and #3 of Australia’s top-grossing apps. Heart of Vegas generated $10.4 million domestically.

Tinder was #1 in Australia, and ranked third in the world in Q1 2019, generating $238 million, with 47 per cent of its revenue from the US and 5.3 per cent from the UK.

Another Sensor Tower report forecasts Australia to generate $1.9 billion in sales at App Store by 2023. That is a 121 per cent uptick from the $850 million made last year – a faster growth than North America and Asia, but not as much as Africa, South America and the Middle East.

Music apps are not high priority for Australians, with YouTube Music the most downloaded of the lot in the Top 10 in Q1.

Globally, in August – the last figures available – the two most downloaded music apps were Spotify and YouTube Music. The figures covered iOS and Android combined and Apple and Google’s app stores. Spotify’s app was installed over 17.5 million times, a 17 per cent increase from August 2018, and lead by the US and India. YouTube Music generated 12.2 million in app sales, a 74 per cent increase from August last year and lead by the US and Brazil.

The third most popular was Drum Pad Machine (a Cyprus-based beat-making DJ app), then Shazam and at #5, India’s largest music streaming service Gaana, with over 110 million monthly users and valued at $1 billion.

JioSaavn, a Bollywood music offering, was at #6 and then Smule, the San Francisco-based interactive singing app used by 50 million people each month, though it has a low profile in Australia. SoundCloud dropped to #8 from #5 in July. 

Newcomer NetEase Cloud Music is a Chinese streaming service, while music and beatmaker Groovepad rounded off the Top 10. Two Asian music streaming apps are making headway. China’s KuGuo, owned by Tencent Music, is the world’s largest music streaming service with 450 million monthly active users. India’s Wynk Music has 80 million users.

So why the absence of Apple Music on the chart? Its integration into the preloaded ‘Music’ app on iOS means ‘installs’ aren’t tracked in the same way, and hence left out.

New music apps keep coming into the market, and Australian developers continue to swing above their weight. The winner of BIGTECH in last month’s BIGSOUND in Brisbane was Paperchain who provide daily prices of analytical data of digital platforms to estimate revenue.

Other finalists were a live music and DJ booking marketplace (Muso), a solution for tour managers to budget (TourTracks), streamlining enrolments and payment for music education students (SAMii), displaying tabs for songs being listened to (DryTabs), offering solutions for organising parties and events (Hireitem), ways for artists to connect with fans and fellow-creatives (Spirit Level’s The Lab) and a home of 360° VR live music videos (GiG VR).