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In their short time on the Melbourne scene The Primary have been making quite the impression with a dream pop sound that is challenging and lush all in the same breath. Consisting of bassist Gemma Louise Helms, keys player Matthew Connolly, singer/guitarist Jules Sheldon and drummer Will Lovett, The Primary nod to the sounds of My Bloody Valentine, Husker Du, Rowland S. Howard and The Cure while creating a sound completely their own. Although intense in their live presence, they aren't afraid to admit to a love of a pop sensibility in their music, nor are they afraid to stand apart from the crowd.