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New Melbourne Hip Hop Label Onetwo Signs Allday

Melbourne hip hop label Onetwo – launched a month ago as a collaboration by hip hop artist Illy and Unified – has signed its second act.

He is 22-year-old Allday, a prolific MC from Adelaide, who’s built up a digital buzz through a stream of audio tracks and videos. His music is influenced by soul music, indie rock and classic hip hop.
 
This year alone he’s released the Loners Are Cool EP (which debuted at #18 on the ARIA chart) and the Soon I’ll Be In Cali 2 mixtape, and also guested on tracks with Bam Bam and Illy. He also toured with Illy, as well as Big Day Out, Push Over, Groovin’ The Moo and Sprung.
 
“Allday has a distinct sound, and unique style that sets him apart from his peers,” says Illy who of course was the label’s first act. “But his work ethic is what really singled him out to me. I'm thrilled to have Allday join ONETWO, and look forward to seeing him fulfill his potential.”

Allday releases a new single in November, during which time he will also do national dates.