Lemonade : Soft Kiss

Praised simultaneously on Pitchfork, PrettyMuchAmazing and Radio 1, label mates with Girls, Glasser and Unknown Mortal Orchestra, Lemonade has all the hallmarks of a hipster band, but if this is hip I’m dead. Lifted from the Diver album, Softkiss is but a few samples away from New Kids On The Block, and by virtue of boy band genealogy, only three degrees of separation from that barnacle, Justin Bieber. Generation Z, seemingly defenceless in the face of synth, has confused glassy pop music with glassy pop music that is clever and excellent. This is not excellent. This is thin and pappy and effeminate and stupid.