JEFF The Brotherhood : Hypnotic Nights
Yes, JEFF The Brotherhood’s debut full-length was produced by Dan Auerbach of The Black Keys. Yes, Auerbach deemed rather plainly that the band are “…the next big name in showbiz.” And finally, yes, brothers Jake and Jamin Orrall sound infectious enough and sing enough about smoking meat, drinking booze and general tomfoolery that it’s hard to slag on them, because few would pass up the opportunity to have a night out with these two.
Yet the big name associations and longing to share in the spotlight should only serve as background noise. For at its heart, the originality of Hypnotic Nights is so lacking that the record cannot push itself above being just that: background noise.
Tracks like Mystic Portal II and Hypnotic Mind bounce along casually and inoffensively enough, but there’s nothing on these tracks which can sustain themselves longer than any recent Weezer releases. There’s some token psychedelic guitar work on Region Of Fire, which does little more than pander to an audience which never would’ve paid the band attention otherwise.
And the plodding sway of Leave Me Out is so faceless that it’ll likely have every person at the party wondering if it’s a different, equally mundane band.
“Oh, this is…you know, that band?”
“No, it isn’t.”
“Sure it is. I’ve heard this a thousand times before. They were on the radio for awhile with that song, I can’t really remember how it goes…”
“No, it’s not. They’re called JEFF The Bro–”
“Ah, forget it. I need another beer.”
BY JOSHUA KLOKE
Best Track: Wood Ox
If You Like These, You’ll Like: A dusty, long forgotten mix CD your friend made in 2002
In A Word: Harmless