Go Fetch

In our modern technologically driven world, it seems there are new products and services being introduced every day. However, the innovations that stand to simplify our lives continue to come out on top. Founded by Blair Smith, Go Fetch is set to provide the most efficient, inexpensive peer-to-peer delivery system Melbourne has ever seen. 

“The concept is a part of what’s called the peer-to-peer sharing economy,” Smith explains. “With the advent of smart phones, you’ve been able to cut out the middleman and the distributors - customers and products can now talk to each other. In a nutshell, what Uber does for ride sharing, we do for deliveries.”
Go Fetch is available via an app, enabling customers to log a delivery job from dry cleaning to a couch. It is then accepted by a nearby ‘fetcher’ and completed instantaneously. “You enter the pick-up and drop-off point, then you assign a pick-up person and a drop-off,” says Smith. “The fetcher then has a phone number at both ends. Afterwards, you enter the item type and at that stage the system will give you a fixed quote. We don’t do surge pricing and we honour the fee that was agreed upon at the start.”
It’s clear that unlike some competitors, Go Fetch’s aim is to provide the cheapest and most efficient personal delivery service for their customers. “It’s five dollars per fetch and fifty cents per minute,” Smith says. “Based on that model, the CBD is averaging at eight or nine dollars, inner city is about twelve to thirteen dollars. The app is clever enough to recognise current traffic conditions and it’ll work out a price based on how long it’s going to take someone to do the job.
“Every one of our transactions is same day, normally within an hour or so,” says Smith. “When you look at same day delivery prices, Australia Post charges $135 to get an item across town and we’re charging $35. In terms of pricing, no-one has a lower cost model than Go Fetch. Because we have no overheads and our fetchers are using their own skateboard, bike or car, we have no exposure to those costs.”
In addition, Go Fetch’s pricing model also maintains an improved rate of pay for couriers around Melbourne. “Each fetcher will set up a Stripe account, which is a payment system, the minute a job is finished the payment is split 80-20,” Blair reveals. “The fetcher gets 80% of the job and that money goes straight into their account. While there are rigorous screening processes involved, virtually anyone can become a fetcher. From students to those in the corporate world, there’s no telling who’ll be bringing you your items. “The very first fetcher we signed is a professional chef and does a couple of fetches on the way to work.”
“We started advertising for fetchers before we started pushing for customers. Our first strategy was Melbourne University and RMIT, so we’ve now got 650 fetchers signed up and a lot of them are students. A lot of Uber drivers are now actually doing this in their spare time. Bicycle couriers in Melbourne only get paid $3 per job, but with us they get about $7, so a lot of the professional bike couriers have come on board, too. We’ve also got one guy who is corporate and he just does one fetch in the morning, jumps on the tram and makes twenty bucks dropping stuff off from St Kilda on his way to work.”
Returning choice and control to the individual, Smith’s company redefines what it is to work casually. With 24-hour service and freedom to select your own jobs, life as a fetcher is nothing but flexible. “All of our fetchers are effectively sole traders; they work for themselves, so they’ve all got their own ABNs,” he says. “We have a dashboard of jobs and the fetchers select the job that suits them. We’re kind of changing the casual labour market. Instead of having to go get a part time job, a lot of people could just Go Fetch and make better money just doing a few jobs between uni lectures or whatever. You don’t have to lock into an eight hour shift in a shop anymore.”
Placing the power into the customer’s hands, Go Fetch’s well designed app allows the customer to live chat with their fetcher, track the order progress and rate their experience. “I’ve spent a long time getting our app right, from the actual log in to requesting a fetch. I’ve spent a lot of work on the design so everyone has a good experience that is clear and easy,” Smith says. 
Just as platforms like AirBnB and Uber, Go Fetch has transformed the traditional service and in turn, has bridged the gap between purchase and delivery. With new goals in mind, Smith is now striving to close that gap for good. “We really want to get that hamburger market at two in the morning” he laughs. “Quite often, delivery people are new Australians or students, so we are working on a smarter way for fetchers to buy something on a customer’s behalf, without having to be financially exposed. We’re working on a debit system where the fetcher has got a Go-Fetch credit card and can actually buy something for you. That cost, on top of the fetch, would then be billed to the customer in one transaction.”

Go Fetch is available now on iOS, as a desktop application and via their website. An android app is set to be released later this year.