h

Daryl Braithwaite re-signs with Sony Music

Daryl Braithwaite has returned to Sony Music Entertainment Australia, where he enjoyed his greatest solo success twenty years ago.

His first single in five years, ‘Not Too Late’ is out now, to be followed by a mini 8-track album Forever The Tourist on October 4. It is his seventh solo album. It is expected that Sony will give him a multi-media marketing push.
 
Braithwaite told Industrial Strength, “I’m hungry and I’m excited at where I’m at, I never thought I’d come to this point in 2013 to get a shot like this.”
 
Born in Melbourne (he was once in the same class as Olivia Newton-John), he moved in his teens to Sydney where he abandoned his fitter and turner apprenticeship for music. Braithwaite emerged with Sherbet, the biggest pop band to emerge from Australia at the time with 20 hits between 1971 to 1979.
 
Under the watchful eye of manager Roger Davies (now overseeing Pink’s career), Sherbet pioneered massive regional tours and fan merchandising. They broke up in 1979 after an unsuccessful tilt at the US market, and reunited a year later as the edgier The Sherbs. They split a year later. Earlier this year, the five members had a financial windfall when Daft Punk sampled The Sherbs’ ‘We Ride Tonight’ for ‘Contact’ from Random Access Memories.
 
During his first run with Sony Music, Braithwaite enjoyed his biggest solo success. The Edge (a #1 hit) and Rise yielded hits as ‘As The Days Go By’, ‘One Summer’, a cover of Rickie Lee Jones’ ‘The Horses’ and a minor US hit with 1991’s ‘Higher Than Hope’ which he co-wrote. He left Sony in 1993. His 2005 album Snapshot was released independently, while 2008’s The Lemon Tree, essentially an unplugged version of hits, was out through Liberation.
 
While the hits stopped, Braithwaite continued to perform with his band. Five years ago, he began a songwriting collaboration with Oliver Jones (brother of Savage Garden’s Daniel Jones). “We met through mutual friends, and hit it off quickly.” Jones produced most of Forever The Tourist while Lindsay Ryan produced two that he co-wrote. By mid last year, the new songs were creating a buzz. Their demos reached Denis Handlin AM, chairman & CEO of Aus & NZ and president of Sony’s Asia, and negotiations began last Christmas.
 
Handlin said in a statement:  “Daryl is an icon of the Australian music industry and we are delighted to welcome him home to Sony Music.  We go back a long way and I have always admired him as an exceptional performer. He is truly one of the greatest vocalists the Australian music industry has ever seen and we can’t wait for everyone to hear this fantastic new release.”

Check out Daryl Braithwaite’s #1 hit ‘The Horses’ at http://www.youtube.com/watch?v=smbQh-LCKOw