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AWME Q&A: Oh Pep!

Tell us about your involvement in the 2014 Australasian Worldwide Music Expo.
We (Oh Pep!) have been selected to showcase at AWME 2014. It’s been on our wish list, so it’ll be exciting to take the stage at Lounge.
 
AWME endorses business-related concepts of the music industry such as bookings, marketing, distribution, licensing and networking. How important have these concepts been in the development of your career as a musician?
Crucial. From the outside it may not look like it, but there are a huge amount of business-related concepts working behind the scenes of artists; booking, promoting, distributing and publishing, etc. For us this has been an eye-opener and something to develop. We aim to surround ourselves with a great team, as artists with good teams are unstoppable.
 
How do you hope to benefit from the 2014 AWME in regards to your career in the music industry?
AWME is a platform with which to make contact with representatives, national and international, in all these aspects of the music business. Hopefully we can impress enough at our showcase to entice our ‘dream team’ to work with us.
 
What’s your number one unmissable AWME event this year?
We can’t miss our own gig, as it’s our last in Melbourne for 2014, but also I’m keen to see Hiatus Kaiyote. I saw their first gig at Bar Open a few years ago and was blown away. After all their success, I’m super keen to see them live again.
 
Give three reasons as to why you believe the AWME is a vital occasion for the national and international music industry.

  1. It celebrates world music in Australia, something we’re so lucky to have a lot of in our multicultural country.
  2. It particularly celebrates Indigenous artists, who aren’t featured nearly enough around the Australian music scene.
  3. It’s the premier music showcase event in the country, something internationals and nationals take note of.

 
OH PEP! will perform at Lounge on the afternoon of Sunday November 16 as part of AWME.