Action Bronson : 'White Bronco'

The Queens rapper returns with his fourth LP.

Queens rapper Action Bronson’s musical output has been sparse these past few years. After Viceland turned him into a TV personality, Bronson found himself hosting a cooking show and watching Ancient Aliens while getting high. After a long period without music, the former chef finally returns with low-key effort White Bronco.
At just 26 minutes long, this is one of Bronson’s shortest releases, yet also one of his most enjoyable. Bronson spits raspy raps about pop culture, sport teams, wrestling icons and gourmet food over old school beats and jazzy interlopes. 
Alongside his voice, it’s Bronson’s wordplay that’s seen him standout from the pack. The New Yorker proves his lyrical skill on psychedelic opener ‘Dr. Kimble’ and ‘70s guitar sampling on ‘Telemundo’. Bronson’s braggadocios side shines on the soulful ‘Prince Charming’ and the Party Supplies-produced ‘Irishman Freestyle’. The guests are kept to a minimum, with Meyhem Lauren offering a compelling verse on ‘Brutal’ and A$AP Rocky brining some swag on the Harry Fraud-produced ‘Swerve On Em’.
Similar to the album’s artwork (which Bronson also painted), White Bronco is an interesting expression of Bronson’s weird and wonderful world through the art of rap. Don’t sleep on this one.
By Tobias Handke