New Tools For Musicians On Myspace

Myspace, the leading online destination for all things music, will be launching a suite of new and improved products for artists next week as part of a new partnership with ReverbNation.

ReverbNation is a premiere marketing platform for the music industry, and will integrate its acclaimed FanReach product into Myspace. This integration is part of a stack of new tools the company is introducing to its artist community, including an enhanced stats and tracking product around fan activity, and sharable song embeds.

It will launch in Australia on December 20.

All artists on Myspace will receive FanReach, the industry's most effective email marketing tool, completely worked into their profile.

This integration will let musicians quickly communicate with their fans both on and off Myspace for the very first time, allowing them to message their entire audience directly and create targeted email campaigns.

Additionally, artists will be able to build and maintain their email lists on Myspace through the FanReach product, which will help to easily grow and maximise their fan connections and build closer relationships.

Mike Doomberg, chief executive officer of ReverbNation, says he is very proud of the outcome of the integration, and believes that Myspace continues to be an important part of the music industry.

"The result is that artists can capture more value from their presence on Myspace, and build their brand in new and powerful ways," he said.

Myspace Music will also be arming artists with a superior stats product that provides a comprehensive summary of their fans, their music plays, and their profile visitors. It will also let them track fan activity across the web on their Myspace, Facebook, YouTube and Twitter pages.

On top of that, Myspace Music has introduced new song embedding functionality that will allow artists to share their music with fans all over the internet to play directly in-line.

These new products will make Myspace an exceptionally powerful tool for musos, especially independent ones, and the launch is all happening this Monday December 20.