Q&A: Michael Muska
What brands are you behind and what year did they launch?
Mixed Messages (2005), Electric Owl (2011), Red Sky (2011), Trust Us NYD (2009), Tribe NYD (2012), After The Bell (2007), Best Of Both Sides (2009), City Of Lost Children (2010), Whomp (2012), When The Smoke Clears (2012), All City Bass (2010), Riot Sqaud (2012), Strawberry Fields (2010), Subsonic Music Festival Syndey (2009) and Let Them Eat Cake – Festival 2013
How'd you get into it?
It’s a long story but a lot of thought and energy went into it, I guess a basic answer is that I’m simply obsessed with music, so playing it, writing it, promoting it and running events just came naturally.
Who are your resident DJs and/or favourite touring talents?
Our new website brownalley.com goes up at the start of August and we’ll be releasing first, second and third round DJ producer listings. Some residents we are announcing are Altruism, Child, Darius Bassiray, Diistortiion, Katie Drover, Mike Callander, Phil K, Tahl and myself – just to name a few.
Who’s your crowd and what makes your parties great?
Our crowds are simply people that have good taste in electronic music, know how to party, treat each other well and create a good vibe. The combination of all these things make a good party along with good sound décor and lighting.
What's the craziest thing that's happened at one of your parties?
I have had Skrillex, Pendulum, Deadmau5, Foreign Beggars, EMI Records along with triple j hosts and a stellar lineup of producer artists at the club all partying together; chicks going absolutely crazy for some of the ugliest guys in the industry, punters had to be fought off with sticks, everyone was trying to sneak into our backstage area. They all wanted to hang with the stars. They’re all great guys except for Pendulum. Out of all the internationals I have ever booked and got to know they are the worse. When they last tried to visit my club on NYD 2012 I came down just to personally deny them entrance and when asked why I told them “because Knife Party is shit.”
Shameless self-promotion opportunity – what, when, where for your next party?
We are still locking in events so you can expect more but for now the Brown Alley has Kate Simko and Chloe Harris plus Twisted Audio with Kenny Ken, SS and Skibadee on Friday August 10, When the Smoke Clears with Perc on Friday August 17, RIOT with Liquid Stranger on Friday August 24 and the Brown Alley Membership Launch Party on Friday August 31. Check out brownalley.com for all shows. There's also the Muska EP release party at Revolver on Friday August 17.