What brands are you behind and what year did they launch? Check out obeserecords.com, our retail site covers all of the brands we’re behind. Kangol and Ironlak are two of the prominent brands we work with in regards to cross promotion with our label.
How’d you get into it? I’d been working in the music industry for a long time, working and writing for street press, booking festivals, music journalism and running a freelance PR company for hip hop artists.
Who are your resident DJs and/or favourite touring talents? Our label focuses on emcees and producers. This year we’re focusing on Chasm, Skryptcha, Illy, Spit Syndicate and M-Phazes, all of whom have singles and albums dropping as well as a heap of distro artists.
Who’s your crowd and what makes your parties great? Our demographic is pretty broad these days, as young as 13 and as old as 50. Males, females from all areas, all backgrounds, all over the country and also international grounds. Our artists provide the fan base with such an eclectic platter of music that every show is unique.
What’s been the most epic party you’ve thrown and why? For me it was Block Party 2010, which showcased almost all of our artists. It was a huge event at the Palace, that also included live graf, a massive AV show and breakers on stage.
What’s the worst/craziest thing that’s happened at one of your parties? That same night, a heap of wasted people got stuck in the venue’s lift trying to get to the after party. They had to call the fire brigade to get them out and the video of the ordeal ended up on you tube. It was pretty funny though, certainly a story to tell.
Shameless self-promotion opportunity – what, when, where for your next party?
We’re in initial discussions about possibly putting on an Obesecity 2 event at the end of the year to coincide with the launch of the dual disc compilation dropping Friday August 17. Early stages though, keep an eye on obeserecords.com.
