What brands are you behind and what year did they launch?
I am the founder and director of Pure Hard Dance (PHD). The brand was launched in July 2002. Since then, I have introduced other brands such as SUNDAIZ, PHD Digital Recordings, Monstertraxx, DNA, PHD Pyjama Party and Beautiful Day.
How’d you get into it?
I just wanted to create a place I could play what I wanted to hear. The rest is history.
Who are your resident DJs and/or favourite touring talents?
There have been so many local and international DJs play at PHD from all parts of the world to our local trance, hard trance and hardstyle DJs. Showtek, Donkey Rollers, Headhunterz, Zany, Brennan Heart, Scot Project, Stephanie, DJ Isaac, Derb, Walt, Duro, The Prophet, Dana, Bass Agents just to name a few of the world’s biggest names. Nik Fish, Bexta, Bioweapon, S-Dee, Hardforze, Toneshifters, Audio Damage, Nomad, DJ Husband, Karpe-DM, Scott Alert, St Luke, Master Kaos and many more of our Australian DJs.
Who’s your crowd and what makes your parties great?
My crowd is an up for it, happy and fun loving crowd. My parties are great because people are aware of that.
What’s been the most epic party you’ve thrown and why?
Every party I have thrown has been epic. But all the events I have run at The Hi-Fi in Melbourne stand out for me. Outside of Hi-Fi Events, Showtek, Headhunterz, Stephanie, DJ Isaac, Zany, Jowan and Donkey Rollers at Inflation were also pretty huge for me.
What’s the worst/craziest thing that’s happened at one of your parties?
PHD’s 9th Birthday in July 2011. I had spent a long time planning stage production for this event only to be let down on the night by computer issues.
Shameless self-promotion opportunity – what, when, where for your next party?
Stay tuned to pureharddance.com for all upcoming parties.
