Coburg Night Market Q&A: Bruce Cost Ginger Ale
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Coburg Night Market Q&A: Bruce Cost Ginger Ale

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So, where does your ginger ale come from?

Our ginger ale is artisan crafted in Brooklyn, New York. Made in small batches using 100% fresh ginger, it’s commercially carbonated so it’s not alcoholic.

What beneficial properties does ginger have?

Medicinal benefits of ginger have been known for more than 2,000 years. It’s a rich source of antioxidants, has anti-inflammatory properties and it does wonders for motion sickness and upset stomachs. It’s an invigorating herb and I could go on and on, but the key is after all the wonderful things about ginger, our product actually tastes really good.

What makes your brand of ginger ale so unique?

Different from anyone else’s, ours in made with 100% fresh ginger, no nasties whatsoever, including no preservatives. There are only four ingredients, one of which is water. It’s such a refreshing and good-for-you drink, it also comes in flavours: original, pomegranate with hibiscus, jasmine green tea, and passion fruit and turmeric.

There are bits floating around in my drink!

Our beverage has an old-fashioned approach to it and is unfiltered, so ginger particles float around in it. In the flavoured ones, like pomegranate with hibiscus, the ginger takes on the colour of the liquid.

It’s the end of the week and work’s beaten your arse, what cocktail are you going to make to wind down?

Our drink is delicious and good for you as is, but when you’re feeling a bit naughty or need a different ginger kick, add in your favourite spirit. I’m liking the original one with some gin, fresh mint and plenty of lime; it’s the best Mojito. If I’m in the mood for colour, a pomegranate Moscow Mule is the way to go.

You’ve already got some other flavours on the menu, what other concoctions do you have planned?

Each flavour has a lot of thought that goes into it. We never want to detract from our all natural, full of health benefits approach. Anything added needs to have good properties. For example, pomegranate and green tea are both full of antioxidants, turmeric is anti-inflammatory and is said to help with cancer. Stay tuned for other exciting flavours.

Jasmine Tea’s an interesting addition, how did you think of it?

Jasmine Green Tea flavoured ginger ale is for the adventurous. Those that love it just can’t get enough.

What’ll be on the menu for the Coburg Night Market?

We’ll have tastings throughout so if you haven’t tried our drink before, don’t miss out. Singles will be $5, and packs of four are $15. Feel free to mix up the flavours in the four pack.

BRUCE COST GINGER ALE will be quenching your thirst at the Coburg Night Market every Friday night from November 28 until December 19.

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