Independent Music Awards Gain A New Sponsor, Add New Classical Category
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Independent Music Awards Gain A New Sponsor, Add New Classical Category

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Carlton Dry has come in as the major sponsor for the awards (as well as for the AIR weekly charts). Until now, the awards were sponsored by Jagermeister.

Andy Meldrum, general manager of CUB (Carlton United Breweries) said, “We are absolutely thrilled to come on board as the Naming Sponsor of the AIR Awards and Charts. Carlton Dry and AIR share a similar vision and passion – supporting new Australian music.  The Australian music scene has more diverse and rich talent than ever before, and our artists are now competing on a world stage not just a local one. And we’re excited to be a part of it.

“We believe the Australian music scene – and in particular the ‘can do’ passion of Aussie Independent Artists – should have an Aussie beer to support it! We are looking forward to a great, long partnership with AIR and in helping great new Aussie independent artists rise and shine both here and abroad. And as one part of this, in the coming weeks we will be announcing a new AIR Award which we hope will be the new ‘must win’ award for Aussie bands.”

AIR’s General Manager Nick O’Byrne added, “CUB have shown remarkable enthusiasm when it comes to working with independent music in Australia. To be working with a partner who shows this level of passion and commitment to AIR’s Independent Music Awards and charts as well as the wider independent sector is something we’re really excited about!”

This year’s Carlton Dry Independent Music Awards will be held on Wednesday October 9 at the Revolt Art Space in Kensington.

Apparently the Carlton Dry tie-up will create a new awards category, to be announced closer to the date.

But AIR has revealed that the 2013 event will introduce the Best Independent Classical Album, “recognising the contribution to Australian culture made by the incredible indie classical labels of this country.”