Vs. Gallery with Denial

Daniel Bombardier, known by his moniker DENIAL, is a Canadian graffiti and mixed-media pop artist. His work critiques consumerism and the human condition, with an emphasis on the negative effects of modern advertising, politics, and social media that contemporary society is often ‘in denial’ about. 
His process is mixed media in nature, incorporating traditional illustration, photography, graphic design, stencilling, free-hand graffiti and screen printing techniques among others.

Tell us about the exhibitions. CONTROL+ALT+DELETE examines the current corporate power structures that seek to control our thoughts and lives and, ultimately, our wallets. Through advertising and branding techniques, these companies attempt to alter how we perceive the world in order to encourage consumerism at any cost. The pieces in the exhibition work to alter our perception of these branded images in an effort to interrupt their function and to create a new dialogue about the nature of our capitalistic lives. DENIAL works to develop bold new meanings by taking these household names and iconography and reimagining their structure and purpose to foster alternative modes of thinking. How long can our society coexist with corporate values and aspirations? Is it time to reboot?

What do you think people will say your art feels like? My art intentionally mimics advertising and marketing with a pop art subversion. I feel that by using familiar imagery and some humour, people will often be open to new ideas about these products and services in their lives.

What do you love about making art? I love the idea of making something from nothing.

What inspires your art pieces the most? The idea that humanity will one day get its head out of its collective arse and take care of one another and the planet properly and not annihilate ourselves.

If you could travel back in time and show one of your heroes your stuff, who would it be? I'd love to have a conversation with Marshall McLuhan.

Ben Frost’s new space Vs. Gallery is located at 1 Vere St, Richmond. Their first solo show will feature Canadian artist DENIAL, opening on Thursday March 1.